For this Course assignment I was
rebranding an existing second hand bookshop that specializes
in rare, collectable second hand books.
They have allready sold books through Ebay for the last 15 years
but With the new retail outlet, Brodie's books are on a mission to change and enhance the nature of their business. They want to build a community around their bookshop by devoting a part of the shop to operate as a coffee bar, selling their own custom-made coffee.
The main focus, though, is still on the rare, collectable books – they see the coffee as simply a side product to make the business unique and stand out from the competition
rebranding an existing second hand bookshop that specializes
in rare, collectable second hand books.
They have allready sold books through Ebay for the last 15 years
but With the new retail outlet, Brodie's books are on a mission to change and enhance the nature of their business. They want to build a community around their bookshop by devoting a part of the shop to operate as a coffee bar, selling their own custom-made coffee.
The main focus, though, is still on the rare, collectable books – they see the coffee as simply a side product to make the business unique and stand out from the competition
What they needed was a new Brand Identity including a logo, typography, colour scheme and overall visual style, Vehicle branding, new packaging for their coffee and a concept for custom gift packaging for a book.
New Logo
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Brand Identity - Style Guide
Product - Custom gift packaging for books.
Product - Coffebeans bag
Product placement - Bicycle
Product placement - Truck
User persona 1
User persona 2
Mindmap
Logo sketches
